What recruitment can steal from sales & marketing?

Henri Nordström - CEO and Co-Founder of Jobilla

In this episode of Talent Bus, Henri Nordström, CEO and co-founder of Jobilla, joins the conversation to discuss the intersection of recruitment with sales and marketing strategies. Henri, with his extensive background in sales, brings unique insights into the recruitment industry, particularly focusing on lead generation, effective outbound tactics, and recruitment marketing.

Key Discussion Points:

• Sales Background as an Advantage: Henri emphasizes how his sales experience provides a fresh perspective in recruitment, highlighting the need for proactive strategies rather than passive candidate waiting.
• Understanding the Ideal Candidate: Like identifying an ideal customer in sales, he stresses the importance of knowing what different candidate profiles value and matching them with the company's strengths.
• Outbound Recruitment Techniques: Viewing recruitment as a sales role, Henri suggests treating the open position as a product and tailoring the approach to fit the candidate's profile, including both hard skills and softer attributes.
• Inbound Recruitment and Employer Branding: The conversation touches on building a long-term brand while addressing immediate recruitment needs. Henri criticizes traditional application processes and advocates for treating candidates as potential customers in a sales funnel.
• Selling the Company to Candidates: Henri underscores the importance of conveying enthusiasm and belief in the company's vision to create a strong foundation for successful employment relationships.

Throughout the episode, Henri's insights shed light on transforming recruitment by integrating sales and marketing principles, ultimately aiming for a more dynamic and effective approach in attracting top talent.

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