How Nomentia hired a Business Development Representative to fuel outbound lead generation in the Nordics

Nomentia’s business and strategic recruitment need

Nomentia is a Finnish-based, rapidly growing European SaaS company specializing in cash and treasury management solutions. The company serves over 2000 customers in more than 80 countries, ranging from mid-sized businesses to large multinational corporations. Nomentia’s mission is to simplify complex financial operations through powerful, intuitive technology designed for modern finance teams.

Business case for recruiting a BDR

Nomentia is a leader in financial and treasury management software in Europe,  and their goal is further growth and expansion. To achieve this, the company needs to continuously strengthen its efforts and build a strong pipeline of qualified leads, especially in the Nordic market.

The sales team is occupied with closing deals and using external lead generation agencies, but results have been inconsistent. This made it clear that Nomentia needed to hire an in-house BDR to focus on outbound lead generation in the Nordic market, rather than relying on external agencies.

The recruitment challenge Nomentia faced

• Finding the right candidate fluent in English and one of the Scandinavian languages, Swedish, Norwegian or Danish.
• Had enough experience to understand Nomentia’s complex solutions
• Was still motivated to do the hands-on BDR work

Exploring a recruitment solution

Despite clear needs, it was difficult for Nomentia to find enough of the right talent. This highlighted the need for external help to attract the right candidates and support the company’s growth.

Nomentia had already done great work internally and tried to fill the role, but despite good efforts, they weren’t able to find the right person fast enough.

Their manager in Recruitment and HR, Kukka Roine, happened to be at an HR event where TalentBee’s EB team had a keynote speech. Since Kukka had been following TalentBee on LinkedIn and knew that we focus specifically on holistically helping SaaS companies with recruitment, it felt natural for her to reach out and suggest a collaboration.

The decision to collaborate with TalentBee

Nomentia had a few clear reasons for choosing TalentBee as their partner. One of them was that the project would be led by Linda Nguyen, an experienced recruiter with a strong background in strategic hiring and SaaS sales recruitment.

Kukka Roine, Manager in Recruitment and HR at Nomentia, had been following TalentBee on LinkedIn and was already familiar with the company’s strong focus on SaaS recruitment, a rare specialization in the market. This niche expertise made TalentBee stand out.

She also appreciated TalentBee’s startup & scaleup background and our ability to work in a fast, flexible, and hands-on way. While Nomentia is not a startup itself, this way of working matched well with their expectations.

Kukka had come across TalentBee at different industry events and had a positive impression of the team’s professionalism and clear communication style. According to her, "It felt like TalentBee truly wanted to understand what we needed."

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‍“It felt like TalentBee truly wanted to understand what we needed.” -Kukka Roine, Manager in Recruitment & HR

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Before starting, Kukka reviewed TalentBee’s case studies and past work, confirming their ability to deliver. Combined with earlier interactions, she saw TalentBee as a trusted partner for this critical hire.

The BDR sourcing project in action

We began by thoroughly defining the profile, diving into Nomentia’s company culture, growth goals, and the kind of BDR they truly needed. With this clarity, TalentBee launched a tailored strategy to source candidates with the right skills and long-term motivation.

Leveraging her expertise in SaaS sales recruitment, Linda Nguyen led the search with a sharp focus on relevant sales experience and cultural fit:

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‍“I really wanted to meet their expectations and make sure we could attract the right sales talents who truly fit Nomentia's goals and team.” -Linda Nguen, Talent Acquisition Specialist at TalentBee

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As Linda expected, the challenge was market-driven:

👉 The pool of suitable BDRs in Finland with Scandinavian language skills was limited

👉 And many of those candidates were either happy in their agency roles or already looking to take the next step beyond BDR positions in sales

Still, Linda stayed proactive, refining the search with personalized outreach that highlighted why Nomentia could be the right next step for each candidate, until the right BDR was found.

As Kukka put it:

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“Once we found Niklas, we realized he was exactly what we needed. Clear and efficient communication was key throughout the process, and TalentBee ensured smooth coordination between our team and the candidates every step of the way.”

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This collaboration showed how prioritizing quality over quantity, and staying flexible, helped meet a business-critical hiring need efficiently and thoughtfully.

Results and outcomes

The collaboration between TalentBee and Nomentia delivered measurable results in a short timeframe.

• Candidates contacted: 30
• Response rate: 50% (a strong result, especially for BDR roles, where headhunting response rates typically range from 20-40%)
• Positive responses: 6
• Initial screenings: 4
• Qualified candidates continued the conversation with Nomentia: 2

In just under 6 weeks, TalentBee helped Nomentia to successfully fill the BDR role with the perfect candidate who started the job at Nomentia quickly.

Feedback & experiences from Nomentia’s Sales Leaders

By securing the right candidate quickly, TalentBee helped Nomentia address a critical staffing need, supporting their sales team and contributing to their larger growth and scaling objectives.

Jeffrey Wold, Sales Operations Manager:

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"Wanted to stress this also – great find with Niklas! This was a really smooth and efficient process with great communication. (Also, love the beehive theme!)"

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Lauri Bergström, Head of Sales, Nordics:

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"From my part, big thanks to you, Linda! This was a really nice, good, and efficient process. It was a pleasure to work with you, and I’m sure in future recruitments, we will keep you in mind!"